Business of Yoga | ON DEMAND
Marketing that sounds like you — a practical, self-paced course in getting your teaching seen, without losing your voice in the noise.
Overview
Finding your voice online
The yoga world has moved online, and it can feel daunting to know where your offline voice fits into it. This four-part course was built to demystify that - simplifying the tools available so you can be found by the students who are already looking for you.
Across four modules - online marketing, website and SEO, social media, and paid advertising - you'll build a working understanding of how each channel supports the next, rather than treating them as separate jobs.
Used well, marketing is simply an ethical, authentic way to let people know who you are and what you teach - and an easy way for the right students to find you.
Who is this course for?
What's included?
Course Dates
Good to know
- £195 gives you pre-recorded access to all 4 modules for 6 months.
- No certificate will be issued but hours can count towards 300 hour programme
- Prefer a different payment plan? Pay your deposit and email us to arrange. Full payment must be received before the course starts.
- Select bank transfer (BACS) at checkout — it helps us keep course fees down by lowering card processing charges.
- Bursary available: one 50% bursary place is offered each year. Learn more →
- FAQs Learn more →
- T&Cs Learn more →
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After this course, you will be...
Clear on the 'why' behind marketing, and confident building a consistent brand voice across every channel
Equipped to build and optimise a website that represents your teaching honestly, with working SEO and email capture
Comfortable finding your own voice on social media, with practical, free ways to grow an engaged community
Able to plan, run and measure a paid Facebook or Instagram campaign that reaches the students right for you
What Our Students Say
What our students say
Melanie teaches from a place of authenticity and passion for the health and science of the body. Her videos and online teaching were a real gift — it made anatomy enjoyable and easy to attain.
I loved how the videos and quizzes were always there to dip back into between sessions — it felt like the learning kept being reinforced and secured.
Melanie's teaching felt genuinely progressive — we moved from thinking about isolating the body to understanding it as one whole, working structure.
Awesome reading material to consider alongside the practical application — this course gave me real confidence in my anatomy knowledge.
Course details
- The 'why' behind marketing, and why it matters for yoga teachers specifically
- Building a consistent brand across all of your channels
- Identifying your target audience and how to reach them
- A clear understanding of the channels available — social media, website, video, email, SEO, paid advertising and blogging
- Understanding a marketing funnel, from first discovery to booking a class
- How to target your ideal client with authenticity
- What your website content should include, and why
- Email capture and building an email marketing habit
- The basics of SEO (search engine optimisation)
- Optimising content so it's found in Google search results
- The key components every teaching website needs
- Tracking and measuring results using Google Analytics
- A broad understanding of the social media channels available, so you can choose where to focus
- Finding your own voice on social media
- Creating authentic content and real conversations, not performance
- Using Facebook groups and events well
- Understanding hashtags, tagging, Stories and Reels on Instagram
- Free ways to grow and engage your community
- A broad understanding of social media advertising, and where it fits alongside organic content
- How to use Facebook and Instagram adverts
- How to build a campaign from scratch
- Choosing the right advertising objective for what you're offering
- How to track and measure your results
Course Dates
Learn at your own pace
There are no fixed dates for this course. Once booked, all four modules are available to watch in any order, as many times as you like, for 6 months.
Interested in this course?
Not ready to book yet — or want to hear about future dates? Register your interest and we'll be in touch with everything you need to know, including when new dates are announced.
No commitment required · No spam, ever · Priority notification of new dates
No interest form has been added for this course yet.
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